Basic question.... What is the answer? Ask most young surfers and they will say it is where a company gives you free stuff.
Yeah, OK that is part of it but there is a truck load more to it than that........
A full definition goes like this -
Sponsorship is a process by which a company provides a surfer with funds, products or services for commercial advantage.
Sponsorship is a business relationship and should be mutually beneficial to the sponsored individual and the sponsoring company.
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Posted on January 29, 2009 at 9:10am — 1 Comment